Social networking comes to online bingo

The sudden surge in popularity of online bingo has taken the gambling world by storm in the last year. Another online phenomenon is the popularity of social networking, and it was only a matter of time then before the two came together and the online bingo community would be offered an entirely new way of playing.

Thanks to a new piece of software from Virtue Fusion Limited, online bingo players will now be able to develop their own online communities to enhance the experience whilst they are playing. This comes after nine months of development from the software provider. Players will now be able to chat to friends during play, as well as uploading information and pictures to their profiles.

Bingo players at a number of popular Web sites, including William Hill and Paddy Power, will be able to take advantage of the new social networking features, and it is expected to be hugely popular.

Bingo has always been a very sociable game, but now online bingo is increasingly emulating the real-life equivalent. It seems only natural that elements of social networking should be introduced to enhance the user experience.

Bob McCulloch, the chief executive officer at Virtue Fusion Limited, said that the product will “not only entertain and give customer satisfaction but also retain their attention,” which will help to “increase customer retention.”


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