Two Online Casinos’ Ads Criticized by British Ad Authority
Two gambling advertisements from online casinos have come under fire in Britain under new laws of the Advertising Standards Authority (ASA). New laws went into effect in September to take on negative messages in gambling ads and this marks the first time that any have fallen victim to them.
One ad for the online casino giant InterCasino showed dwarves dressed as dice, sliding down ropes wearing slot machine-type cherry costumes. The ASA, Britain's independent self-regulatory body of advertising, claimed that this TV ad was guilty of "slapstick, juvenile humour that was likely to appeal to children."
The second ad for another casino also featured a dwarf riding in a limo, smoking a cigar, and holding a glass of champagne, all while accompanied by two gorgeous women. Says the ASA, the ad is guilty of creating a link between gambling and improved self-esteem and sexual success.
The ruling states: "We concluded the ad suggested this man's 'shortcoming' had been overcome by the wealth he had acquired through gambling and therefore that the ad implied gambling was a way to improve self-esteem or gain recognition or admiration. We concluded the ad was irresponsible."
InterCasino is a member of the EuroPartners internet gambling network, offering over 180 casino games with numerous promotions available.
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